How do you differentiate yourself when everyone with whom you work has the same qualities as you do?
If I were to create a gourmet chocolate product, such as @RighteouslyRaw, or publish an entrepreneur magazine for women, such as @StarLeeMag, I would not have millions or thousands of other companies to compete against, probably more like dozens, if that.
When I’m a traditional company, differentiating myself is essential. Doing so is easy when compared to the task that network marketing leaders have when trying to differentiate themselves from others in their industry, or even in their company. Each and every one of them is a leader, well trained, seasoned, savvy, experienced, committed, compassionate, on purpose, etc. Each will take you to the top with them. Each will make sure that you are only in the very best opportunity and that the company treats you right.
Short of touting how many millions they’ve made or how many thousands they’ve put into their downlines (which can get them into big trouble with the FTC), there’s no real way to distinguish between them unless and until you’ve joined their organization and drank the berry-flavored drink (which the company may or may not have sold you).
When each of these network marketing leaders goes onto Twitter, Facebook and YouTube to get the word out about themselves and their product, usually the result is noise to the rest of us. If they don’t have a presence, people notice, but when they shout their “unique selling proposition” from the mountaintop, they’re cancelled out by the many others doing exactly the same thing.
I was recently included in a network marketing leader fly-in for an amazing company that I’ll gladly share with you in due course. Given that I was the social media guy in the room, I got lots of questions about how to use social media to build a network marketing organization. I have not yet solved the dilemma that these leaders face. When I do, I’ll let them (and you) know.
See you at the top!
